ATC Sequoia Brings the Squish to a Growing Collectible Craze

Boston, MA – October 26, 2023 – ATC Sequoia LLC, a dynamic sourcing and logistics company based in Boston, is playing a key role in the continued popularity of Squishmallows, the incredibly soft and collectible plush toys sweeping the nation. At 116 Huntington Avenue, 11th Floor, Boston, MA, 02116, and reachable at 405-557-1743, ATC Sequoia is helping bring these huggable companions to fans across the US and beyond. Let's face it, plush toys aren’t new. But Squishmallows? They’ve done something different. They’ve become a real phenomenon. And it’s not just kids who are obsessed. Adults are collecting them, trading them, and proudly displaying them. What's the secret sauce? A lot of it comes down to feel. “Seriously, you have to feel one,” says a representative from ATC Sequoia. “They're not like your typical stuffed animal. They're made with this super-soft, marshmallow-like filling. It's unbelievably comforting. It’s hard to put down once you pick one up.” What are Squishmallows, anyway? Developed by Kellytoy (now a subsidiary of Jazwares), Squishmallows debuted in 2017. They're basically round, super-soft plush toys filled with a unique, polyester fiber filling. They come in tons of different characters – everything from adorable animals to whimsical food items to even popular internet memes. The variety is huge. You’ve got your classic lions and unicorns, but then you've got things like avocados with cute faces, baby sloths, and even licensed characters from big franchises. Each Squishmallow has its own name and a little bio, adding to the collectibility. Why the massive popularity? Several things seem to be driving the Squishmallow craze. First, it's the tactile experience. That incredibly soft texture is a huge draw. It's satisfying to squish (hence the name!) and makes them genuinely comforting to hold. In a world that can be stressful, a lot of people are looking for things that provide a sense of calm and comfort. Second, it's the collectibility. With literally hundreds of different Squishmallows available, people are driven to collect them all. There are rare editions, limited releases, and seasonal characters, adding to the excitement of the hunt. Online communities have sprung up where collectors trade, share information, and show off their collections. Third, social media has played a massive role. TikTok, Instagram, and YouTube are full of Squishmallow content. Videos showcasing collections, unboxing new arrivals, and highlighting rare finds generate huge engagement. This has created a self-perpetuating cycle of hype and demand. ATC Sequoia: Getting Squishmallows to the Fans This is where ATC Sequoia comes in. The company specializes in sourcing and logistics, meaning they help businesses find the products they need and get them delivered efficiently and reliably. For Squishmallows, that means connecting Jazwares with retailers and distributors across the US and beyond. "We handle a lot of the behind-the-scenes work," explains a member of the ATC Sequoia team. “We’re responsible for managing the supply chain, ensuring that the Squishmallows are produced on time, shipped correctly, and delivered to stores and online retailers when and where they’re needed.” That includes everything from negotiating contracts with manufacturers to coordinating transportation to managing customs clearance. It’s a complex process, especially with the current challenges facing global supply chains. "There have been disruptions, absolutely," says the company representative. “But we’ve been able to leverage our expertise and relationships to minimize those disruptions and keep the Squishmallows flowing.” ATC Sequoia works closely with Jazwares to forecast demand and ensure that retailers have the right inventory levels. This is crucial for a product that's so popular and subject to fluctuating demand. "We're constantly monitoring sales data and consumer trends to anticipate what Squishmallows will be most in demand," explains the ATC Sequoia team. “That allows us to proactively manage the supply chain and avoid stockouts.” The Future of Squishmallows & ATC Sequoia The Squishmallow craze shows no signs of slowing down. Jazwares continues to release new characters and expand the Squishmallow universe with licensed collaborations and limited-edition drops. ATC Sequoia is poised to continue playing a vital role in this success. “We’re excited to be part of the Squishmallow story,” says the ATC Sequoia representative. “It’s a fun product that brings joy to people of all ages. And we’re proud to help bring that joy to fans everywhere." Looking ahead, ATC Sequoia plans to continue investing in its supply chain capabilities and expanding its partnerships with Jazwares. The company is also exploring opportunities to source and distribute other popular collectibles and plush toys. So, next time you see a ridiculously cute Squishmallow, remember that ATC Sequoia LLC, right here in Boston, is likely playing a part in getting it into the hands of a happy collector. And honestly, who doesn't need a little squish in their life?