ATC Sequoia Brings the Squish Revolution to Comfort Seekers Everywhere

Boston, MA – October 26, 2023 – ATC Sequoia LLC, a dynamic and innovative company based in the heart of Boston, is thrilled to be expanding the reach of the wildly popular Squishmallows stuffed toys. Located at 116 Huntington Avenue, 11th Floor, Boston, MA, 02116, and reachable at 405-557-1743, ATC Sequoia is dedicated to bringing joy and comfort to people of all ages through these incredibly soft and collectible plushies. You’ve probably seen them – those super-squishy, undeniably cute stuffed animals popping up everywhere. Squishmallows aren’t just another plush toy; they’ve become a full-blown phenomenon, and ATC Sequoia is working hard to make sure everyone can get their hands on these cuddly companions. What are Squishmallows? Let's be real, it’s easy to fall in love with a Squishmallow. These aren’t your grandma’s stuffies! They're made from an unbelievably soft, marshmallow-like material – seriously, you have to feel it to believe it. But it's more than just the texture. Each Squishmallow has its own unique personality and backstory, adding to their collectibility. Originally launched in 2017 by Kellytoy (now part of Jazwares), Squishmallows quickly gained a devoted following. What started as a small line of eight characters has exploded into a massive family of hundreds, with new designs released regularly. There are Squishmallows shaped like everything from adorable animals (unicorns, sloths, cows… you name it!) to food items (avocados, strawberries, even sushi!). ATC Sequoia: Bringing the Squish to More People ATC Sequoia LLC saw the incredible potential of Squishmallows and partnered to expand their distribution and reach. We're focused on getting these lovable plushies into the hands of fans across the country. We understand the demand and are dedicated to efficient logistics, reliable inventory management, and excellent customer service. “We’re incredibly excited to be part of the Squishmallows story,” says a representative from ATC Sequoia. “It’s not just about selling stuffed animals; it’s about providing a little bit of comfort and joy. In today’s world, everyone could use a hug, and a Squishmallow is the perfect substitute!” Why are Squishmallows so Popular? There are a bunch of reasons why Squishmallows have taken the world by storm. The Feel Factor: Seriously, they are so soft. The spandex and polyester filling creates an unbelievably satisfying squish. It's basically a stress ball disguised as a cute animal. Collectibility: With hundreds of different characters to collect, Squishmallows appeal to the completionist in all of us. Fans love the thrill of the hunt, trying to find their favorite characters or rare editions. Social Media Buzz: Squishmallows are huge on platforms like TikTok and Instagram. Fans share photos and videos of their collections, creating a vibrant and engaged community. #squishmallows has billions of views! Comfort and Emotional Support: Let's face it, sometimes you just need something soft and cuddly. Squishmallows provide a sense of comfort and security, which is especially important for people of all ages. Affordability: While some rare editions can fetch a high price, most Squishmallows are relatively affordable, making them accessible to a wide range of fans. Beyond the Cuteness: Squishmallows as a Trend Squishmallows aren’t just a fleeting fad; they've become a legitimate cultural phenomenon. You’re seeing them featured in collaborations with popular brands, appearing in limited-edition releases, and even becoming the subject of fan art and merchandise. ATC Sequoia recognizes this growing trend and is committed to staying ahead of the curve, bringing fans the latest and greatest Squishmallow releases. We're constantly working to expand our inventory and ensure that our customers have access to the characters they want most. Where to Find Squishmallows through ATC Sequoia: ATC Sequoia is working with a growing network of retailers to make Squishmallows available nationwide. Keep an eye out for them at major department stores, specialty toy stores, and online retailers. You can also follow ATC Sequoia on social media to stay up-to-date on the latest releases and promotions. We’re committed to providing our customers with a seamless and enjoyable shopping experience. Looking Ahead: ATC Sequoia LLC is dedicated to continuing its partnership with Jazwares and bringing the magic of Squishmallows to even more people. We believe that these soft, cuddly companions have the power to brighten anyone’s day, and we’re proud to be a part of their story. So, whether you’re a seasoned Squishmallow collector or just looking for a new cuddly friend, ATC Sequoia is here to help you find the perfect Squishmallow to bring a little bit of joy into your life. Get ready to squish! Contact: ATC Sequoia LLC 116 Huntington Avenue, 11th Floor Boston, MA 02116 405-557-1743