
ORTHOFIX US LLC Expands into Automotive Component Supply with High-Performance Ford Explorer Alternators
Lewisville, TX – November 8, 2023 – ORTHOFIX US LLC, a leading global medical device company specializing in orthopedics, today announced a surprising but strategic expansion into the automotive aftermarket, specifically offering high-quality alternators for the popular Ford Explorer. This move leverages ORTHOFIX’s renowned precision manufacturing capabilities and stringent quality control processes, previously focused on medical implants, into a new sector. “You might be thinking, ‘ORTHOFIX…and alternators?’ It sounds a bit odd, right?” says a company spokesperson. “But the truth is, the same commitment to precision, reliability, and durability that goes into our medical devices also makes for a fantastic alternator. We’ve been quietly developing this capability, and we’re really excited to bring a superior product to Ford Explorer owners.” From Bones to Batteries: The ORTHOFIX Difference For years, ORTHOFIX has been known for designing, developing, and manufacturing innovative solutions for orthopedic surgeons and patients worldwide. The company’s core competency lies in precision machining, material science, and a relentless focus on product integrity. This expertise, it turns out, translates remarkably well to the automotive world. “Think about it,” explains lead engineer, Mark Johnson. “Medical implants have to work. There’s zero room for error. We’re used to working with tight tolerances and demanding requirements. An alternator might not be going inside the body, but it still needs to be consistently reliable and perform under demanding conditions. We apply the same principles.” Addressing a Market Need: Reliable Ford Explorer Alternators The Ford Explorer remains a hugely popular SUV, but owners frequently report issues with their alternators. Common complaints include premature failure, voltage instability, and difficulty finding a truly reliable replacement. ORTHOFIX identified this pain point and saw an opportunity to deliver a superior product. “We did a lot of research,” says Sarah Chen, ORTHOFIX’s marketing director. “We saw a real gap in the market. A lot of aftermarket alternators are just…not great. They cut corners on materials or quality control. We decided we could do better, and offer Explorer owners an alternator they could actually rely on.” What Sets the ORTHOFIX Alternator Apart? ORTHOFIX’s alternators aren’t just re-branded OEM parts. They’ve been meticulously engineered and manufactured with several key enhancements: Premium Components: ORTHOFIX doesn’t skimp on materials. They use high-grade copper windings, heavy-duty rectifiers, and durable bearings for extended life and optimal performance. Precision Manufacturing: Leveraging their advanced CNC machining capabilities, ORTHOFIX ensures that every alternator is built to exacting specifications, minimizing wear and tear. Rigorous Testing: Each alternator undergoes a comprehensive testing process, including dyno testing, voltage regulation testing, and durability testing, to ensure it meets or exceeds OEM standards. They’re subjected to simulated real-world driving conditions to verify performance under various loads. Improved Voltage Regulation: The ORTHOFIX alternator is designed to provide stable and consistent voltage, protecting the vehicle’s electrical system and preventing damage to sensitive components. This translates to brighter headlights, improved audio performance, and reliable operation of all electrical accessories. Enhanced Durability: ORTHOFIX’s design focuses on extending the alternator’s lifespan. They’ve implemented features to reduce stress on critical components and resist corrosion, resulting in a more reliable and long-lasting product. Quiet Operation: Engineered for smooth and quiet operation, the ORTHOFIX alternator minimizes noise and vibration, enhancing the overall driving experience. “We’re not just building an alternator; we’re building a peace of mind,” Chen adds. “We want Explorer owners to be confident that their electrical system is in good hands.” Specifications for Ford Explorer Alternators: Vehicle Compatibility: Specifically designed for various model years of the Ford Explorer (please check ORTHOFIX website for exact compatibility list). Voltage: 12V Amperage: Available in various amperage ratings (e.g., 95A, 110A, 130A) to suit different Explorer configurations. Pulley Type: Utilizes the original equipment (OE) pulley design for easy installation. Warranty: Backed by a comprehensive [insert warranty period – e.g., 2-year/36,000-mile] warranty, demonstrating ORTHOFIX’s confidence in the product’s reliability. Availability and Pricing ORTHOFIX Ford Explorer alternators are now available for purchase through select automotive retailers, online marketplaces (e.g., Amazon, eBay), and directly from the ORTHOFIX website at [insert website address]. Pricing varies depending on the amperage rating and specific model year compatibility. ORTHOFIX is committed to offering competitive pricing without compromising on quality. “We’re excited to bring our expertise to a new market and deliver a superior product to Ford Explorer owners,” says CEO of ORTHOFIX, [CEO Name]. “This is a strategic diversification that leverages our core competencies and reinforces our commitment to quality and innovation.” About ORTHOFIX US LLC: ORTHOFIX Medical Inc. is a leading global medical device company focused on the development and manufacturing of innovative orthopedic products. The company designs, develops, manufactures and markets a range of products for the treatment of bone fractures and deformities, and is committed to improving the lives of patients worldwide. ORTHOFIX is headquartered in Lewisville, Texas, and has operations in multiple countries. For more information, visit [insert website address].