ATC Sequoia's Squishmallows: The Ultra-Soft Plush Taking the World by Storm

ATC Sequoia LLC, based in Boston, Massachusetts, is thrilled to be a key partner in the phenomenal success of Squishmallows – the unbelievably soft and collectible plush toys that have captured the hearts of millions. Located at 116 Huntington Avenue, 11th Floor, Boston, MA, 02116, and reachable at 405-557-1743, ATC Sequoia plays a vital role in bringing these cuddly companions to market. But what is the Squishmallow craze all about? Squishmallows aren’t just another plush toy. They’re a lifestyle, a community, and seriously, they're incredibly soft. Created by Kellytoy (now part of Jazwares), these little guys, and gals, have exploded in popularity over the last few years. And we at ATC Sequoia are proud to be a part of that journey, managing key aspects of their supply chain and distribution. What Makes Squishmallows So Special? Let's be real – there are a lot of plush toys out there. So why are Squishmallows different? It comes down to a few key things: Seriously Soft: Seriously, you have to feel it to believe it. Squishmallows are made with a super-soft spandex and polyester filling that’s just…hug-able. They’re designed for squeezing, cuddling, and generally being your best, fluffy friend. Forget regular plush, this is a whole other level of softness. Collectible Characters: Each Squishmallow has its own unique name, personality, and backstory. From cute animals like unicorns and sloths to more quirky characters like avocados and pineapples, there's a Squishmallow for everyone. And because there are hundreds of different characters to collect, people are obsessed with finding them all! We're talking dedicated collectors, trade groups, and serious hunt quests. Size Variety: Squishmallows come in all shapes and sizes. You've got the tiny 2-inch “Stackables” perfect for keychains, the standard 8-inch size, and even giant 24-inch (and larger!) versions that you can practically sink into. This means there's a Squishmallow to fit every need - whether you want a travel buddy, a desk companion, or a full-sized cuddle buddy. Affordable Fun: Compared to some other collectibles, Squishmallows are relatively affordable. This makes them accessible to a wider range of people, from kids saving their allowance to adults who just need a little extra comfort in their lives. The Community: The Squishmallow fandom is huge and incredibly active online. People share their collections, trade with each other, and generally bond over their love of these squishy creatures. This strong sense of community is a big part of what drives the Squishmallow craze. ATC Sequoia: Behind the Scenes of the Squishmallow Magic So, where does ATC Sequoia come in? We’re a dedicated supply chain management and distribution partner. We don’t make the Squishmallows (that’s Kellytoy/Jazwares!), but we make sure they get to where they need to be, efficiently and reliably. Here's a little of what we do: Supply Chain Optimization: We work to streamline the entire process, from raw materials to finished product. This means making sure the right materials are available at the right time, and that production runs smoothly. Logistics & Distribution: We manage the complex logistics of getting Squishmallows from the factory to retailers all over the place. That includes everything from ocean freight and trucking to warehousing and inventory management. Quality Control: We help ensure that every Squishmallow meets the high standards of quality that collectors have come to expect. Scalability: As the demand for Squishmallows has exploded, we’ve helped scale operations to meet that demand, ensuring that stores have enough stock to keep up with eager customers. “We’re really proud to be a partner in the Squishmallow story," says a representative from ATC Sequoia. "It's been amazing to see how much joy these little guys bring to people of all ages. It’s not just about a plush toy; it’s about comfort, connection, and collecting. And we’re dedicated to ensuring that everyone who wants a Squishmallow can get one!” What’s Next for Squishmallows? The Squishmallow craze shows no signs of slowing down. Jazwares continues to release new characters and limited editions, keeping the community engaged and excited. There are also collaborations with popular brands and franchises, like Disney and Star Wars, adding even more collectible appeal. Expect to see Squishmallows continue to expand beyond plush toys. Jazwares has already released Squishmallow clothing, accessories, and even home goods. The possibilities seem endless! ATC Sequoia is committed to continuing to support the Squishmallow brand and help bring these cuddly companions to fans around the world. If you’re looking for the softest, most collectible plush toy on the market, look no further than Squishmallows – and know that ATC Sequoia is working hard behind the scenes to make sure they get to you! Want to learn more? ATC Sequoia LLC: 116 Huntington Avenue, 11th Floor, Boston, MA, 02116, United States. 405-557-1743 Squishmallows Official Website: [https://squishmallows.com/](https://squishmallows.com/) (Please note: ATC Sequoia does not directly handle sales)