ATC Sequoia Brings the Squish to Comfort & Connection – A New Wave of Plush Toys

Boston, MA – October 26, 2023 – ATC Sequoia LLC, a dynamic sourcing and brand development company based in Boston, is thrilled to be at the forefront of the exploding popularity of Squishmallows – the irresistibly soft, collectible plush toys captivating hearts worldwide. Located at 116 Huntington Avenue, 11th Floor, Boston, MA, 02116, and reachable at 405-557-1743, ATC Sequoia isn’t just importing toys; they’re delivering comfort, connection, and a whole lot of squish. So, what are Squishmallows? In a nutshell, they’re super-soft, huggable plush toys with adorable designs. But they're much more than just plushies. Launched in 2017 by Kellytoy (now part of Jazwares), these little guys quickly took off, becoming a full-blown cultural phenomenon. And ATC Sequoia is a key player in getting them into the hands of eager fans across North America. Beyond the Fluff: Why are Squishmallows So Popular? It's easy to dismiss Squishmallows as "just another toy," but that would be a mistake. There's a genuine reason why millions are collecting them. The magic lies in a few key ingredients: Unbelievable Softness: Seriously, you have to feel one. Made with incredibly soft, marshmallow-like filling, these toys are designed for ultimate cuddliness. They're basically stress balls in adorable animal (and now, food and character!) forms. Collectibility: Squishmallows come in a huge range of characters – from playful animals like sloths and unicorns to whimsical creatures and even licensed characters. This encourages collecting – fans strive to “catch ‘em all” and build their own Squishmallow families. Limited editions and rare finds further fuel the collecting frenzy. Personality: Each Squishmallow character has its own unique name, bio, and personality. This adds a layer of engagement beyond just the physical toy. Fans connect with their favorite Squishmallows, giving them roles in their lives, creating stories, and sharing them online. Sensory Appeal: The ultra-soft texture provides a comforting sensory experience, making Squishmallows popular with children and adults who need a little extra comfort or stress relief. Social Media Buzz: Squishmallows have exploded on platforms like TikTok, Instagram, and YouTube. Fans share photos of their collections, trade with each other, and create content around their favorite characters. This organic social media presence has been a massive driver of popularity. ATC Sequoia: Bringing the Squish to North America ATC Sequoia isn't just a distributor; they're a partner in the Squishmallows success story. They specialize in sourcing high-quality products, managing logistics, and ensuring a smooth supply chain to meet the ever-growing demand. “We saw the potential in Squishmallows early on,” explains a representative from ATC Sequoia. “It wasn’t just about a cute plush toy; it was about the feeling it evoked – comfort, connection, and a little bit of joy. We're proud to be a part of bringing that to consumers across North America." ATC Sequoia's role encompasses: Sourcing & Quality Control: Ensuring only the highest quality Squishmallows reach customers. They work closely with manufacturers to maintain consistent standards. Logistics & Distribution: Managing the complex process of importing, warehousing, and distributing Squishmallows to retailers nationwide. Supply Chain Management: Optimizing the supply chain to meet fluctuating demand and ensure products are available when and where consumers want them. Trend Analysis: Staying on top of the latest Squishmallow releases and trends to anticipate consumer demand and adjust inventory accordingly. Beyond the Basics: The Expanding Squishmallow Universe Squishmallows have gone far beyond the original 8-inch plushies. The line now includes: Squishdoos: Smaller, clip-on Squishmallows perfect for backpacks and keychains. Squishville: A miniature world for Squishmallows, complete with playsets, vehicles, and tiny Squishmallows. This adds a whole new dimension to collecting and play. Licensed Characters: Collaborations with popular franchises like Disney, Star Wars, Marvel, and more, bringing beloved characters to life in Squishmallow form. Seasonal and Limited Editions: Special releases tied to holidays, events, and exclusive partnerships, adding to the collectibility and excitement. Larger Sizes: Jumbo-sized Squishmallows perfect for snuggling or as statement pieces. Where to Find Your Squishmallow Fix Squishmallows are available at a wide range of retailers, including: Major Retailers: Walmart, Target, Walgreens, CVS Toy Stores: Learning Express, independent toy stores Online Retailers: Amazon, Claire's, Hot Topic, the official Squishmallows website. Looking Ahead: The Future is Squishy ATC Sequoia is committed to continuing its partnership with Jazwares and supporting the growth of the Squishmallows brand. They see endless potential for innovation and expansion, and are excited to be a part of the journey. “We believe Squishmallows have staying power,” says the ATC Sequoia representative. “They're more than just a trend; they’re a source of comfort, joy, and connection. And we're proud to be bringing that to people of all ages.” So, whether you're a seasoned Squishmallow collector or just looking for a super-soft, huggable friend, ATC Sequoia is helping to make sure there’s a little bit of squish for everyone. Get ready to embrace the comfort, the collectibility, and the sheer joy of Squishmallows – brought to you in part by ATC Sequoia LLC.