ASX COMPOSITES LLC

Madonna Rehearsal Poster Gets a High-Performance Facelift Thanks to ASX Composites

Bothell, WA – November 8, 2023 – Fans of the Queen of Pop are buzzing about the recent sneak peeks of Madonna’s rehearsals for her upcoming tour. But behind the dazzling lights and iconic choreography, there's a little bit of composite magic ensuring these behind-the-scenes glimpses are preserved in stunning quality. ASX Composites LLC, a leading provider of high-performance composite panels, supplied the material for a limited-edition rehearsal poster series, taking the fan experience to a whole new level. ASX Composites, based right here in Bothell, Washington, isn't exactly a household name, but they're the folks who quietly make a huge difference in everything from aerospace to advertising. For over 25 years, they’ve been designing and manufacturing lightweight, incredibly durable composite panels. Think super-strong, super-light materials used where weight and performance matter. They don't just make panels, they engineer solutions, working closely with clients to get exactly the right look, feel, and performance for each project. So, what does composite material have to do with a concert poster? Traditionally, posters like this were often printed on paper or a basic board. But the team behind the Madonna poster wanted something special. Something that would really capture the energy of the rehearsals and stand the test of time. They needed a surface that would make the colors pop, hold incredible detail, and feel… well, premium. “We were approached by the creative team looking for a material that wasn't your average poster board,” explains David Stoddard, a sales manager at ASX Composites. “They needed something that could handle the high-resolution imagery and deliver a really vibrant, impactful look. And they wanted it to be durable enough to withstand handling and shipping.” Enter ASX Composites’ lightweight composite panels. These aren't your grandpa’s poster boards. These panels are constructed with a honeycomb core sandwiched between layers of high-quality facing material. This construction makes them incredibly strong and incredibly light – a winning combo for shipping and displaying. “The honeycomb core is the secret sauce,” explains Emily Carter, an engineer at ASX. “It gives the panel a fantastic strength-to-weight ratio. It's like building with tiny, perfectly aligned straws. It distributes the load evenly, making it much stronger than a solid sheet of the same weight.” The team chose a specific panel, a high-density foam core composite with a smooth, matte finish. This provided the perfect surface for the vibrant colors and intricate details of the rehearsal photos. It allowed the photographers to really showcase Madonna’s energy, stage presence, and the dedication behind the scenes. "We needed a material that wouldn't bend or warp," explains Mark Johnson, the project manager on the poster design team. "These posters are going to be treasured by fans, and we wanted them to look as good on day one as they do ten years from now. ASX Composites delivered on that promise." But it wasn’t just about durability and looks. The lightweight nature of the composite panels also significantly reduced shipping costs. Getting these limited-edition posters to fans around the world is a massive logistical undertaking, and every ounce saved makes a difference. “We were able to help them reduce shipping weight without sacrificing quality or impact,” says Stoddard. “It’s a win-win for everyone involved.” The rehearsal posters, printed directly onto the composite panels, have been met with rave reviews from fans. Many are praising the exceptional image quality and the overall premium feel. They're not just posters; they're collectible pieces of art. “The detail in the photos is incredible,” said one fan on social media. “You can really see the energy and passion in every shot. The poster itself feels really solid and well-made. It’s definitely something I’ll cherish.” ASX Composites is used to working on high-profile projects, but this one holds a special place. “It’s always rewarding to see our materials used in creative ways,” says Carter. “Knowing that we played a small part in bringing a little bit of joy to Madonna’s fans is a great feeling.” The company is continually innovating, developing new composite materials and manufacturing techniques to meet the evolving needs of its clients. From aerospace components to architectural panels, and now, high-quality rehearsal posters, ASX Composites is proving that composite materials are the future of design and manufacturing. About ASX Composites LLC: ASX Composites LLC, located in Bothell, Washington, is a leading provider of high-performance composite panels. For over 25 years, the company has been designing and manufacturing lightweight, durable composite solutions for a wide range of industries, including aerospace, automotive, advertising and architectural. Contact them at 116 223RD ST SE, Bothell, WA, 98021-8317, or call 248-386-3075. You can find out more at [insert hypothetical website address here].

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