ORTHOFIX US LLC Partners with Automotive Industry to Deliver Reliable Ford Explorer Alternators

Lewisville, TX – October 26, 2023 – ORTHOFIX US LLC, a leading medical device company specializing in innovative orthopedic solutions, today announced a surprising but strategic expansion into the automotive parts market with the introduction of high-quality alternators specifically designed for Ford Explorer vehicles. This move might raise eyebrows, but ORTHOFIX says it’s a natural extension of their commitment to precision engineering and reliable performance – qualities they’ve honed for years in the medical field. “Look, we’re known for building stuff that has to work, period,” explains Sarah Miller, ORTHOFIX’s VP of Operations. “When patients rely on our implants, there’s zero room for error. That same dedication to quality control and rigorous testing? We’re bringing that to alternators. It’s a different application, sure, but the core principles are the same.” From Bones to Batteries: How ORTHOFIX Entered the Automotive Arena The story behind this unexpected venture is surprisingly straightforward. ORTHOFIX has long invested heavily in advanced manufacturing technologies – precision machining, robotic assembly, material science – all geared toward creating durable, biocompatible medical implants. Over the past year, the company realized these capabilities could be successfully applied to a broader range of precision-engineered components. “We have a fantastic team of engineers and a state-of-the-art facility,” says Mark Johnson, ORTHOFIX’s Head of Engineering. “We were looking for opportunities to leverage our expertise beyond the medical field, and the automotive industry, specifically the demand for dependable alternators, presented a good fit. We did our research and realized we could build a better alternator, one that lasts longer and performs consistently.” The ORTHOFIX Ford Explorer Alternator: Built to Last The ORTHOFIX Ford Explorer alternator isn’t just a rebadged aftermarket part. It’s a ground-up redesign focused on durability and performance. Key features include: High-Output Design: Designed to meet or exceed OEM specifications, providing consistent power even with increased electrical demands from modern accessories like aftermarket stereos, lights, and towing packages. "People are loading up their Explorers with stuff," explains Miller. "We made sure our alternator can handle it." Premium Components: ORTHOFIX uses only high-grade materials – robust stators, heavy-duty rotors, and long-life diodes – ensuring exceptional reliability. "We're talking about components that can withstand serious stress and heat," says Johnson. "We're not cutting corners." Enhanced Cooling System: A redesigned cooling fan and improved internal airflow prevent overheating, extending the alternator’s lifespan. "Heat is the enemy," Johnson adds. "We focused on keeping things cool and efficient." Precision Manufacturing: ORTHOFIX utilizes its advanced manufacturing processes – including robotic winding and automated testing – to ensure consistent quality and precise tolerances. Rigorous Testing: Every ORTHOFIX alternator undergoes a comprehensive testing process, including dyno testing, voltage regulation checks, and durability simulations. "We put these things through the wringer," Miller says. "We want to be 100% confident in their performance." Direct Fit: ORTHOFIX alternators are designed as direct replacements for the original Ford Explorer alternators, simplifying installation and eliminating the need for modifications. "Plug and play," says Johnson. "That's what we aimed for." Why Choose ORTHOFIX for Your Ford Explorer Alternator? In a crowded aftermarket parts market, what sets ORTHOFIX apart? According to the company, it’s a combination of factors: Unwavering Commitment to Quality: “We’re applying the same standards we use for medical implants to these alternators,” explains Miller. “That means rigorous quality control at every stage of the process.” Advanced Manufacturing Capabilities: ORTHOFIX’s state-of-the-art facility and advanced manufacturing processes enable them to produce alternators with exceptional precision and durability. Focus on Long-Term Reliability: ORTHOFIX alternators are designed to withstand the rigors of daily driving and provide years of dependable performance. Peace of Mind: "We stand behind our products," says Johnson. "We're confident that our alternators will provide our customers with years of trouble-free service." Target Vehicles ORTHOFIX is initially focusing on Ford Explorer models from 2011-2019, covering the most common years for alternator failures. They plan to expand their product line to include alternators for other Ford and GM vehicles in the future. Availability and Pricing The ORTHOFIX Ford Explorer alternator is available for purchase directly from the company’s website (www.orthofix.com/automotive – website currently under construction) and through select automotive parts retailers. The suggested retail price is $249.99, which the company believes represents a strong value proposition considering the alternator’s premium quality and durability. About ORTHOFIX US LLC ORTHOFIX US LLC is a leading developer and manufacturer of innovative orthopedic implants and surgical tools. Founded in 1995, the company is committed to improving patient outcomes through the design and delivery of high-quality medical devices. Based in Lewisville, Texas, ORTHOFIX serves surgeons and healthcare professionals worldwide. While traditionally focused on orthopedics, the company is now expanding its expertise into other precision manufacturing areas, including automotive components. Contact: Sarah Miller VP of Operations ORTHOFIX US LLC 3451 Plano Pkwy, Lewisville, TX 75056 615-687-5259 [email protected]